Achieving success


Tuesday, December 22nd, 2009

Achieving Success through Diversification

Achieving successAt times in business it is imperative to diversify so as to minimize risk. Achieving success may hinge on an entrepreneurs ability to offset risky decisions, ventures, or initiatives with more predictable outcomes.

A company should have some diversity to its activities. However, it can’t be only overly experimental as there are too many risks and failure will be inevitable. A balance between the pioneering spirit of the entrepreneur and the business acumen of a conservative is the perfect blend.

Levi Strauss and Company learned to their detriment that one can diversify too far. They went after the youth market to the point that they had stores filled with branded gear that was not selling globally, while the planet was enjoying a modern denim and jeans revival. They had not given enough attention to their traditional consumers who bought their staple product, 501 jeans.

To expand continually in the business world one has to be bold and yet have a realistic attitude about which goals are attainable. That is not to say that one shouldn’t dream! I advocate dreaming, and dreaming big. But being aware of the work it takes and setting goals to achieve your dream is very different from sitting on the couch and scratching a Lotto card. While every new venture is risky, achieving success is closer than ever before and diversifying to minimise risk may help you get there.

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Tuesday, November 24th, 2009

Achieving Success Even If You are a Snob

EntrepreneursThe young, glamorous and spoilt members of Sydney’s social set are achieving success by shooting a TV show about them.

“Snobs” is being touted as an Australian version of “Sex and the City” and “Gossip Girl,” but in “reality” it is closer to the U.S. show “The Hills.” The new series co-stars Gracie Otto and Amber L’Estrange, girlfriend of one of the city’s richest young men, entrepreneur Justin Hemmes.

Along with Augusta Miller, daughter of filmmaker George Miller, and NIDA graduate Ashley Ricardo; the women play – wait for it…. – privileged eastern suburbs 20-somethings.

While the show has elements of U.S. hits like “Sex and the City,” the idea was to ramp it up a bit by stepping away from the existing style of local Aussie shows like “Home and Away” and explore the new generation of Sydney city dwellers.

The storylines parallel the real lives of the women involved and are shot on location at venues like the Ivy (which is owned by Hemmes) and Oxford St nightspot De Nom.

Producer Joe Corrigan hopes to attract the interest of international broadcasters. Pay-TV’s Foxtel is rumoured to be circling the eight-part series, meaning if it does “go” it will be huge and the people involved will not only be princesses of the social scene but will be achieving success in their own right.

The new style of TV is obviously taking hold. “Snobs” is not the only production to explore the lives of the eastern suburbs set. Fremantle Media Australia is rumoured to be in the process of producing a local reality series mirroring MTV’s “The Hills,” to be filmed in and around Bondi.

So perhaps being a self styled princess is a new way of earning a living. Achieving success is no different whether you are a small business start-up or a Sydney princess. You have to get people to buy your product. Now let’s wait and see if Australia tunes in to watch “Snobs”.

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Wednesday, November 18th, 2009

Achieving Success through Your Personal USP

achieving successA USP (unique selling point) is not something only marketers have to worry about. Achieving success is not necessarily only about your product. T.S. Elliot didn’t fit in as a poet or as a banker. He was good at both but didn’t have the time or energy to succeed at either one or the other.

In a letter in the current British Library exhibition, T.S. Eliot the Publisher, Geoffrey Faber is explaining why Eliot was the ideal candidate to take charge of poetry publishing at Faber and Gwyer, the firm that eventually became famous under the name Faber and Faber.

“In you we have found a man who combines literary gifts with business instincts, who has a wide circle of literary friends, and who is quite as much at home on the lower levels as on the lonely peaks.” — Geoffrey Faber

Ironically it was Eliot’s ability to understand and operate in two worlds at once, as both poet and businessman that made sure he was an outsider among his literary circle of friends.

A pivotal moment in Eliot’s career, it allowed him to escape his day job at Lloyds Bank, and set his literary reputation in stone by achieving success and becoming the pinnacle of poetry publishing in Britain. He was instrumental in publishing writers such as W.H. Auden, Steven Spender, Louis MacNeice and Ted Hughes.

As Frans Johansson explains in The Medici Effect, creativity is often the result of combining existing concepts into a large number of extraordinary new ideas and that is how T.S Eliot continued achieving success with Faber and Faber. His separate talents combined to turn an entrepreneur opportunity into a reality.

Shane Krider- Polaris Media Group

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Tuesday, November 10th, 2009

Australian Woman is Achieving Success with First Novel

Rebecca James is an Australian kitchen saleswoman. Just a few weeks ago Rebecca was broke, but dreamed of having her first novel published. The recession had taken its toll on the kitchen business she set up with her life and business partner, Hilary Hudson. Forced closure meant they were at the end of their tether and desperate to be achieving success in some way.

She had a growing collection of rejection letters from every agent in Australia and a few in America. Still, unsolicited, she sent off her manuscript earlier this summer to a British literary agent, Conville & Walsh where it  was summarily placed in a slush pile and was miraculously dug out by Jo Unwin, who spotted Ms. James’s talent. Having recently joined the agency to build a teenage and children’s list, she took the time to look at the slush pile. After just 30 pages of James’ “Beautiful Malice,” she was gripped by what she termed, a brilliantly plotted page-turner. A feeding frenzy among publishers ensued guaranteeing her a large multi book deal, with her debut novel being translated into at least 30 languages.

Set in Sydney, her book, “Beautiful Malice,” tells the story of an unsettling friendship between the solitary Katherine, who has lost her sister to a brutal murder, and Alice, a glamorous party girl whose character becomes as chilling as she is charming. With its gritty themes, the book is expected to appeal to teenagers and adults, achieving success across a broad spectrum of readers. One publisher even compared “Beautiful Malice” to Stephenie Meyer’s successful Twilight series — without the vampires but with the sex.

In a success story reminiscent of Harry Potter author J.K. Rowling, Ms. James is a mother and first-time author who is achieving success as a successful entrepreneur and gone from nothing to becoming a millionaire relatively overnight. Royalties will be paid over four years, but while deciding how to spend her money, she has made her first purchase — two puppies.

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Saturday, October 17th, 2009

Parents Instrumental in Kids Achieving Success

Achieving successSome parents instil in their kids a sense of confidence and a feeling that they are able to achieve anything through hard work.

Child experts say parents may sometimes unwittingly foster their child’s entrepreneurial drive from an early age, resulting in them achieving success.

Not all children can be entrepreneurs. You’ve got to be creative to achieve success in business and parents play a big part in developing the level of determination and confidence these kids have. Sometimes all they need is encouragement.

Mike Jarocki is a gifted young entrepreneur. Unsure of what he wanted to do with his life he was at a loss. He wanted to be an actor, then a professional snowboarder, followed by a musician. Anything that came to mind was fairly short-lived. Eventually, he treated the Internet like a video game. To beat the first level, he set a goal of making $10 solely online.

He learned quickly and moved on from small dollar and cents spam operations. He started Credit Card Finder, a service for comparing and applying for credit cards, at the age of 18.

Since he began working, editing and improving the site, revenue has increased by approximately 2400%, and growth is set to continue.

His family were saying he had to get a degree but he felt that not everyone that was successful had been to uni. And he is right. Hard work and business intuition meant he not only started but also grew his business through one of the most difficult economies in history. His parents felt that achieving success hinged on him going to uni and yet he is a natural entrepreneur. I am not saying everyone should go out and quit uni! I am merely saluting entrepreneurial spirit.

Shannon Lavenia- Polaris Media Group

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Saturday, October 3rd, 2009

Mothers Achieving Success Can Be Criticized

achieving successMothers are finding it increasingly difficult to balance their business interests and family responsibility. Even if the woman in question is the breadwinner in the family, society seems to question her credentials as a mum, especially if she is achieving success.

Carolyn Cresswell, founder and owner of Carman’s fine foods, contends that although she only works 4 days a week and leaves office by 5 30 pm most days, people make up their minds about her before asking questions.

By and large it seems that when a woman is a successful entrepreneur it leads to the belief that she is a bad mother for not spending time with her children.

Carolyn gives this assumption the lie – she is both a successful entrepreneur and mother; she helms a $24 million empire, made the BRW Young Rich list this year and manages time with her kids just fine.

Carolyn is one of only 13 women to make the prestigious list this year. Other female entrepreneurs made the BRW Fast Starters and Fast 100 lists, but to make the Young Rich list takes time, effort and dedication to grow a company and one’s personal financial success to the level needed to qualify.

Her astronomical talent and sheer grit and determination should be celebrated in our modern age.  A woman who is achieving success should not be questioned or second guessed.

Brava Carolyn!

Shannon Lavenia- Polaris Media Group

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